We’re having our first contest at BLW starting today! See the information below to take part:

Name: How much do you really know about Serena Van der Woodsen?
The Prize: The winner will get a gift certificate for 2 to take the Gossip Girl tour in New York!
What you have to do?: It’s simple. We’ve compiled questions both from Gossip Girl - the books and the TV Show. You have to send in the correct answers. Below are all the questions:

Book Related:

- Name Serena’s boyfriend from the books who was a pop star?
- In the books who did Serena have a crush on?

TV-Show Related:

- What is Serena’s middle name?
- Who’s wedding did Nate and Serena hook up at?
- What fashion brand/label did Serena do a Print Ad for when she was 12?
- How did Serena have the key to the Constance/St. Jude’s pool area in the episode
1.12: School Lies?
- Name the alter ego Serena took on when out partying with Georgina?
- In what country did Serena believe she got married in?
- Who was in Santorini with Serena, helping her look for her father?

What you have to do: Answer ALL of the questions and send your answers to THIS email address (contest@blakelivelyweb.com). The winner will be announced in two weeks time!

So with all the other exciting casting announcements this week (Hilary Duff, Joanna Garcia), we got to wondering who might score the paternal part. We exclusively chatted up the van der Woodsen kids themselves, Blake Lively and Connor Paolo, and you’ll never guess who they think should fill their papa’s shoes…

“Brad Pitt,” Blake exclaimed when we asked her about it at the upfronts. “Or maybe [he should be cast] as my new boyfriend.”

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As I mentioned before. I was adding some exclusive content to BLW. Well, here it is!

In a BLW EXCLUSIVE – I have added Blake’s Gossip Girl auditions reel to Serena V. Click the links to be taken to each video. The clips include as Blake being screentested with another actor who was in the running for the role of Dan Humphrey and some adorable outtakes of her being all shy! Enjoy!

Audition Reel #1 – Blake’s first audition as “Serena Van der Woodsen”

Audition Reel #2 – Serena scene with Nate (from the Pilot)

Audition Reel #3 – Serena scene with Dan/Concierge (At the Palace Hotel)

Audition Reel #4 – Serena scene with Blair (At the Palace Hotel)

Audition Reel #5 – Chris Shand (who auditioned for the role of “Dan Humphrey”) is tested with Blake Dan/Concierge from the Pilot.

Audition Reel #6 – Chris Shand (who auditioned for the role of “Dan Humphrey”) is tested with Blake in the Dan/Rufus scene from the Pilot.

Audition Reel #7 - Outtakes of Blake’s audition: Josh Schwartz tells her to introduce herself. Blake attempts this a few times (and fails each time lol).

Audition Reel #8 – Blake’s introduction.

As previously mentioned, we have some new additions to the site.

Everyone please welcome; the launch of our Gossip Girl subsite: Serena V.

Over at Serena V you will find everything you need to fulfill your Gossip Girl needs. There’s an episode guide, clips from each episode as well as links to screencaptures of each episode also. So far we have clips upto the episode 2:02: Never Been Marcused up for download (note that some clips contain one or more scenes, so it may look like some are missing, but they’re not). The rest will be added very soon! We hope you enjoy this new subsite, if there are any broken links at all don’t hesitate to email me or leave a comment. We hope you like the site!

Keep checking back as our exclusive will be launching within the next few hours!

The site was going to have some exclusive content added today for you all to see. Unfortunately, things didn’t work out so it’ll have to wait until tomorrow. So do keep checking back for that, it’ll be worth it, I promise

I’ve added a few personal candids to the gallery:

2006:
In NYC
Misc #1
Prom

2008:

At Daniel’s Summit (Utah) (With Penn Badgley and family)

And because she’s so cute lol:

Penny

More photos of Blake at her last event have been added to the gallery:

Swarovski Crystallized New York City Store Opening +53

GLAMOUR GIRL: Blake Lively stepped out Thursday night to celebrate the new Swarovski Crystallized concept store in downtown New York. Clad in a jaw-dropping white Roberto Cavalli dress, Lively admitted that while she has made her fashion rounds as of late, deciding what to wear doesn’t get any easier. “It would probably help if I had a stylist, but I don’t. I enjoy the process,” she said. “I enjoy scrolling through the shows or fashion magazines and picking looks straight from the runway. I also like to think of things I haven’t done yet. For example, I’ve never worn Cavalli but I saw this dress in a magazine and thought, I think I need to get in on this.”

Lively unveiled a special edition Swarovski Crystallized necklace whose proceeds will go to charity: water, a nonprofit organization bringing clean, safe drinking water to people in developing nations. The “Gossip Girl” star was later joined by Evan Rachel Wood, Chloë Sevigny and Lucy Liu.

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“Maybe it’s being little and watching Disney movies and wanting to be a princess!” said Lively of her affinity for all things glitter. “I don’t know, but for some reason, girls love it.” The Gossip Girl sported her charity: water necklace with pride. “It was a wonderful surprise to see what a cute necklace it was!” she gushed. “I love mixing chains and stones.”

Source

Our first set of candids of Blake on the set of Gossip Girl (Which has begun filming the third season today) has surfaced. Enjoy! Hopefully more coming soon!

On Set of Gossip Girl – June 29, 2009 +13 (HQ)

A few days ago, Natasha and I added lots of scans to the gallery:

Last additions – MAGAZINE SCANS

Congrats to Blake for making it onto FHM Girls – The 100 Sexiest Women in the World at #39.

Also a shameless plug, lol. Mine and Natasha’s new site: Armie Hammer Online